Experience

Social Media Lead & Content Creator

frank green // Jan 2025 - July 2025 // Golden, CO

  • Led short-form content creation and strategy for TikTok and YouTube Shorts in the US, aligning with brand voice and social trends to boost engagement and reach.

  • Collaborated cross-functionally with the global team to maintain consistency with brand guidelines across international markets.

  • Developed and executed influencer campaigns—from sourcing talent and building briefs to reviewing content and aligning it with the broader social media strategy.

  • Supported broader global marketing strategy, including crafting social copy, ideating campaigns, creating assets, and conducting outreach for local community activations.

Graphic Designer & Brand Strategist

Rocket Pop Media // Oct 2022- Jan 2025 // Richmond, VA & Remote

  • Created and implemented social strategies for 10+ clients, increasing visibility and growing followers across platforms.

  • Designed monthly email campaigns for ATiR Natural Nail Care with a 64.3% open rate and 2.8% click-through rate—double the industry average.

  • Produced print materials including brochures and menus, maintaining brand integrity in both digital and physical media.

  • Managed TikTok for Iron Blossom Music Festival’s inaugural year, gaining 1,000+ followers in four months.

  • Delivered analytics reports to measure success and inform strategy across social, web, and email marketing.

Social Media Specialist

Dot Your I // Jul 2022 - Present // Remote

  • Created and scheduled social content for both client accounts and the agency, contributing to steady growth and strong engagement.

  • Boosted Dot Your I's own engagement by 2x and increased reach by 1,500% year-over-year.

Marketing & Graphic Design Assistant

Your Linen Service // Nov 2020 - Oct 2022// Petersburg, VA

  • Managed 37 social accounts across Instagram, LinkedIn, and Facebook, achieving 44% audience growth and an 83% increase in Instagram followers, as well as a 7% engagement rate on Reels.

  • Designed company collateral such as business cards, flyers, newsletters, and internal forms to maintain cohesive branding across all materials, regardless of location.

  • Collaborated with local restaurants to create promotional content for restaurant week and social media holidays.

Freelance Content Writer

17blue Digital Marketing // Oct 2020- Aug 2023 // Remote

  • Wrote SEO-optimized blog content tailored to diverse industries and audiences, boosting organic visibility for small businesses in Eastern North Carolina.

Tools

  • Adobe Creative Suite

  • Canva

  • Procreate

  • Hubspot

  • Hootsuite

  • MailChimp

  • Asana

  • ClickUp

Skills

  • Branding

  • Graphic Design

  • Organic Social Media

  • Email Design

  • Content Creation

  • Analytics

  • Copywriting

  • Photography

  • Campaign Ideation

  • Strategy

Education

B.S. Communication Studies

B.A. Language, Literature, & Culture: Spanish

Appalachian State University

2016-2020